Business owners often ask me “what is internet marketing all about”? Simply explained it is the process of us marketing websites for our customers to put them in front of people searching online for their type of product or service. They way online marketing tips for their websites.
Here is a recent case study showing how the web marketing services we implemented, from one of our internet marketing companies, impacted this small business – a consumer service company, in Suffolk County in Long Island, NY – to rank locally in Google’s map listings and build their business and client base substantially.
Online Marketing Company – Sales Report
Summary of Results:
Internet Marketing helped this hair salon grow their business by over 25% within six months, whereas now they receive calls from prospective new clients almost daily – which was virtually nonexistent before this online marketing strategy was implemented.
- Business Prior Situation: On October 1, 2015, this service business was very poorly ranked online – often on page #2 of Google or further back. Their competition was all on page #1 and was getting all the new clients from the local neighborhood area. They had not yet claimed their Google +, Google My Business page, nor other relevant social profiles and directory site listings such as Yelp and Yellow Pages. Additionally, their website was old and had poor on-page site optimization since none of their keywords (keyword phrases that prospective customers type into internet search sites to search for their type of services or products) in either the meta tags nor content. They had never done any internet marketing of their site.
- Actions Taken: The local SEO marketing program we implement included elements of claiming and improving all social profiles and directory listings. Our web design business created a site that was visually appealing, well optimized for internet marketing and allowed the salon owners to edit their site. Since customer reviews are a vital part of the buying decision for online shoppers, we developed a system to collect reviews from their satisfied customers. We assured that they received enough positive reviews for Google to award them 5 stars and display those gold stars on their listings. These stars attracted the attention of new customers who called the business and booked appointments.
- Results Achieved: Today, August 16, 2016, this beauty salon’s website is at the #1 spot on Google search results. Rankings are for keyword phrase = business type (i.e., dentist, plumber, etc) + city. Listings are both within Google Maps and the organic search results. No money was spent on Google AdWords online advertising. Only internet marketing was employed. Additionally, this type of online marketing is longer lasting than other forms of aggressive web promotions.
- Case Study Conclusion: The use of online marketing techniques worked very well to help this local business get new customers in their area since it is reported that over 83% of consumers now use the internet to search for hair salons in their local area. As such businesses, need to be front and center on the web results page to capture those willing buyers.
The best internet advertising, such as Google AdWords, can be effective, however, it can also be very expensive. The moment you stop paying it stops working. Whereas the use of internet marketing has deeper roots which continue to benefit the business over a longer period of time. I recommend these internet marketing strategies small business as amongst the most successful online marketing strategies for Long Island firms. If you carefully review this article cited above you will learn how to do internet marketing. As a lifetime Marketing Consultant I remind my business owner clients that the best marketing strategies are those that target your best type of customers where they are living, working and shopping. So I say the best online marketing strategies is to get started with internet marketing today.
Reference: Internet Marketing Definition
Business Owners review on Google My Business page
I do believe that this is the best SEO company in Long Island because I know that I have gotten real, measurable results in actual dollars and also an increase of calls for client bookings. They also did my web design which is converting well and also is easy to edit myself. Search engine website marketing is confusing and often expensive – but Paula gave us a good price that is more than paid for with increased business every month. Thanks.