Your online marketing program should include different elements such as social media and search engine optimization. While these are separate activities and have different tactical actions, they are in a symbiotic relationship; they feed off each other in a positive and exponential manner. So that when each marketing initiative is implemented correctly, these two digital assets become real partners. They are partners whose business is getting your business site noticed on the Internet.
Use their powerful relationship to add strength and credibility to your site and your company.
The Internet is made up of entirely of “Content’, in many different digital formats such as text, images, and video. As such, people use the Internet to gain information. Our job as marketers is to deliver the type of information that our customers are searching for in Google. Perhaps you’ve heard the saying – Content is King. It means that the development of high quality and the engaging content material is of the utmost importance. We work closely with clients to coordinate their content across multiple digital media platforms such as Facebook, LinkedIn, and other social sites and the business’s main website.
Search Engines Scan Social Sites to Find Content
It may seem funny, but search engines such as Google, Yahoo, and Bing search the Internet themselves to find websites and social posts to index into their results for their searching customers. Often they will go to the social sites and to find new content. When your article is found on your social profile often, it will be indexed faster than official web pages. Additionally, the search engines will often improve your rankings based on the niche specific information they found on Twitter. This is one of the best benefits of social media.
Social Shares are Powerful Backlinks
One of the ways search engines determine which sites should are listed first is based on the site popularity. They judge that demand by various methods and one of those is the number of shares, retweets, and likes for your posts. Google interprets this as a sign of good information that they need to put higher on their search results page.
Build Niche Authority to your Brand and Site
Your online authority is not limited to your business website. It includes all of your social profiles and the social interactions of those posts such as voting, commenting and sharing. Compare one company who has ten posts on their Facebook page over six months versus another similar competitors company that has over 100 posts in the same time frame. The search engines will value the company with the greater amount of quality content is driven posts. Make your social media news driven with new trends in your industry and company happenings.
Google Loves – Really Loves– Google
Funny but Google is a bit narcissistic. Posting that you do on Google-owned social properties such as Google + or Google my business is considered top grade to Google search engine. These platforms are free of charge and easy to add posts with images or video on a regular basis. Use this unique relationship of these social sites to communicate to Google the keywords that you want to use for web marketing.
Infographics provided by London-based firm