Here’s a slightly different way to think about how the search engine optimization of your website works as a form of target marketing, one of the main principles of business marketing today. Target marketing techniques are to clearly define your prospective customer regarding geography, demographics, and purchase intentions. This process of definition that is the work of creating marketing strategies over months is performed in seconds by online search engines.
These sites, such as Google, Yahoo, and Bing do this definition as part of their search results algorithm. This complex mathematical formula seeks to “target” the sites it presents to the customer, the online user. The search results page is a list of target marketing examples. When a person types a search phrase, hereafter known as the words, into the field in a search engine, the software will then filter out the millions of possible websites to deliver the most targeted choices for the user’s needs at that very moment.
Imagine being able to place an ad in front of a person the very moment they think about your type of service – it would be a game changer.
That is what Google is doing every single day billions and billions of times. Now you can see why web marketing is so incredibly powerful Google is doing your marketing analysis and advertising placement instantaneously to your perfect customer – so isn’t it time you took advantage.
How is SEO or Google performing the targeting of prospective customers for you?
Here is an example – of how of the target market process online. Let’s say you are looking for a dentist. You fire up your computer and go to your favorite search engine and type in the keywords – “dental office” – and click submit. Now, the software takes over and in seconds searches through every dental site in the world and presents only 10 for your consideration in the search result page 1. The algorithm is calculating your location, by your IP address, which has a longitude and latitude, so Google is presenting dental offices closest to your location better known as local SEO. Also, the engine is calculating the difference between dentists and orthodontists, based on the user’s intent for a dentist and not a set of braces.
So essentially the search engine has defined your marketing to exactly the type of customer that is most likely to buy from your company.
What is targeted marketing definition?
Let’s start our discussion with a good precise definition of what is referred to as target marketing. As illustrated in the chart it is dividing the entire universe of possible customers into a smaller group that are more likely to purchase from your business than other people. How a marketing director decides to define and filter this larger group into a minor portion can be based on different factors depending upon the businesses goals. Common defining elements are utilizing data about ages, economic factors, geographic locations, gender, hobbies, and interests. Target marketing has sometimes been renamed as attraction selling because you are focusing on those people that will be naturally attracted to your offerings.
Here is the wiki definition:
A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. https://en.wikipedia.org/wiki/Target_market
Why is target marketing most effective?
Every business needs to make their marketing dollars perform well. When you take the time study your prospective customers and speak to them directly, you will not be wasting money on marketing activities for people that will not ever buy your product. As such, target marketing is the most economical and successful high conversion rate, because it puts your message in the goods and services you sell in front of the people that are more likely to purchase from your business.